Fresh. Inviting. Innovative. The University of Calgary's flagship publication, U magazine, is charting new territory by linking the university to the greater Calgary community and beyond. The magazine features the people who make the university what it is – our students, staff, professors and alumni – and the issues that make the university relevant in the lives of Calgarians and Canadians. U magazine provides well-written, approachable content with news and research highlights, profiles, indepth features and opinion columns, all designed to reflect the university's momentum, energy and excitement. U magazine engages Calgarians interested in their education and involved in their community.

U magazine is published three times a year and distributed to approximately 110,000 alumni, students, donors, civic leaders and community members.

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Demographics

Our readers are well-educated, affluent professionals.

• 40 percent have annual household incomes of $45,000–$75,000
• 39 percent have annual household incomes that exceed $75,000
• 79 percent are age 20–49
• 84 percent are management, professionals or business owners
• 83 percent have Internet access

Circulation

Our publication offers access to a large Calgary and Alberta audience.

• Approximately 50,000 households in Calgary (68 percent)
• More than 11,000 additional households throughout Alberta
• 11,000 Canadian households outside of Alberta
• City-wide distribution to select magazine stands
• Campus distribution to students, administrators, faculty and staff
• Nearly 70 percent of U of C alumni in Calgary